Centre Point

 

Centre Point came to us with two community-building needs:

  1. To engage potential customers: luxury lifestyle aficionados
  2. To establish relationships with their central London neighborhood

So we built a social and experiential marketing strategy and content program to support their global sales and marketing efforts and to bring sparks of value to their local neighborhood.

 

We produced films in Dubai, Singapore, London, New York and Los Angeles to welcome the international community to the iconic London building.

We partnered with media brands such as Harper’s Bazaar, Esquire and Wallpaper* Magazine to establish Centre Point as cultural touchstone by producing events and content.

To establish Centre Point as a community-driven brand, we teamed up with Crosstown Doughnuts and BMW mini to deliver 3,000 doughnuts to local London neighbors and businesses such as Google in exchange for social support. 

We outfitted these BMW Minis with GoPro cameras to help establish Centre Point as one of the key central London landmarks, in the company of Trafalgar Square and Piccadilly Circus.

 

We produced and distributed the content through social media.

 

 

Happiness is a warm donut.