We produced films in Dubai, Singapore, London, New York and Los Angeles to welcome the international community to the iconic London building.
We partnered with media brands such as Harper’s Bazaar, Esquire and Wallpaper* Magazine to establish Centre Point as cultural touchstone by producing events and content.
To establish Centre Point as a community-driven brand, we teamed up with Crosstown Doughnuts and BMW mini to deliver 3,000 doughnuts to local London neighbors and businesses such as Google in exchange for social support.
We outfitted these BMW Minis with GoPro cameras to help establish Centre Point as one of the key central London landmarks, in the company of Trafalgar Square and Piccadilly Circus.
We produced and distributed the content through social media.